Turning Crypto Utility Into a Brand
THE CHALLENGE
Spendit set out to make crypto spending feel as easy as chatting with a friend. With an MVP nearly ready, they needed a brand that matched the product’s energy — clear, vibrant, and accessible to everyday users — not just crypto insiders.
THE SOLUTION
In 2 weeks, we ran a focused Brand Design Sprint to define and deliver:
A brand identity system rooted in clarity and scientific credibility
A bold, modular logo that signaled autonomy and intelligence
A design guideline that balanced technical edge with human relevance
The result: a system that made their cryptography, climate, and AI work feel accessible, not abstract.
THE OUTCOME
A flexible brand identity designed to support product UX, comms, and future growth
Positioned Spendit for a standout consumer crypto experience
Aligned brand system with a broader mission: make crypto practical
