From Couture to Ready to Wear
THE CHALLENGE
Somy Madani was ready to launch her heritage-driven fashion house — but lacked the technical support to showcase and sell her collections online. With red-carpet gowns and cultural storytelling at the heart of her brand, she needed a luxury digital experience that reflected her standard of craft and could scale from bespoke to ready-to-wear.
THE SOLUTION
In just 3 weeks, we delivered a full-stack e-commerce presence that made Somy’s vision real and revenue-ready:
A custom luxury Shopify store tailored to premium fashion expectations
A flexible design system to support her evolving collections (Malikat, Nuristan, Signature Scarf, Golden Collab)
Site architecture optimized for storytelling, brand trust, and shoppable clarity
THE OUTCOME
Featured in major publications including Al Sharkiah Magazine, Saudi Gazette, and List Magazine
Designs now frequently showcased at London Fashion Week, Cannes, and red-carpet events
Seamless expansion into ready-to-wear, highlighting ethical craftsmanship and inclusive design
Strong visual brand identity tied to heritage, femininity, and global reach
