Self-Care for Unpaid Carers
Client
Engagement
Stage
Website
THE CHALLENGE
PAUSE already had a proven foundation through its physical journal and annual Carers Week challenge, but it needed a digital product that could bring that experience to unpaid carers every day.
The challenge wasn't simply building an app. It was creating a product that respected the realities of caring—people with little time, high emotional load, and no appetite for another app that demanded consistency or added pressure. The platform also needed a way to manage and deliver new content without relying on ongoing development.
THE SOLUTION
Over a 12-week sprint, we partnered with PAUSE to transform an established wellbeing practice into a scalable digital product:
Designed and built the mobile app experience for unpaid carers
Designed and built a web-based content management system for creating and managing daily activities
Crafted a low-cognitive-load product experience centred around simple daily habits rather than streaks or performance
Developed a scalable design system to support future product growth and consistency
The goal was simple: translate a proven offline experience into a digital product that felt supportive, calm, and easy to return to.
THE OUTCOME
A fully designed and developed mobile product ready for launch
A web admin platform enabling content to be managed without engineering support
A scalable product foundation prepared for pilot programmes, partnerships, and future growth
A digital experience that reflects the values of the PAUSE methodology
